Nippon Hotel succesfully positions itself according to Istanbul's increasing business travellers'
demand by using
VisiGlobe.CRS yield management functionality.Nippon
Hotel is perfectly located in Talimhane, Taksim Area. Recently renovated rooms
and facilities offers everything which business and leisure travellers' demands.
Well designed, comfortable, high tech equipped, high speed wireless internet
provided rooms are just suited for business travellers.
Nippon Hotel recently began to use VisiGlobe.CRS
for its online channel marketing and sales. They continuously track and
analyze demand and business volume. Upon this market knowledge, they act
accordingly by managing their rates, rooms, packages. For this purpose,
they use VisiGlobe.CRS yield management functionality.
While the hotel management works on dynamic
pricing and sales strategies, VisiGlobe.CRS's dedicated Online Channel Yield
Manager provides valuable market knowledge and analysis for the market,
including but not limited:
- Competitor rate view,
- Demand analysis,
- Future market projections,
- Rate specific inventory management,
- Developing source specific marketing.
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